The programmatic revolution

Programmatic advertising.
Now for everyone.

The most powerful ad technology on the planet — the same channels Fortune 500 brands use — locked behind $50,000 minimums, annual contracts, and weeks of sales calls. Until now. From mom-and-pop shops to global enterprise, anyone can launch in under 10 minutes.

✓
No demo required
✓
No contract
✓
No minimum spend
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75¢ reaches publishers
Launch your ad in 10 minutes Try instant demo →

What is programmatic?

Your business.
On every screen they're already on.

Programmatic places your ads on the same news, sports, business, and lifestyle sites your customers visit every day — on their laptop, tablet, and phone. It happens automatically in real time. You don't need an agency to make it work.

Your ad — news site
Your ad — tablet view
Your ad — mobile feed
Your ad here
Cedar & Pine.
Coffee, roasted local.
Shop now
Your ad here
Cedar & Pine.
Locally roasted.
Shop
Your ad
Cedar & Pine.
Shop
A real customer loads a website. An auction happens in 100 milliseconds. If your bid wins, your ad serves before the page even renders. The same technology Fortune 500 brands have used for years — now open to anyone with a business and a budget.

Where your business can now advertise
thanks to adlo™

Premium publisher inventory across the open web — not locked inside a walled garden.

cnn.com
News
wsj.com
Business
espn.com
Sports
nytimes.com
News
forbes.com
Business
bloomberg.com
Finance
reuters.com
News
techcrunch.com
Tech
theverge.com
Tech
washingtonpost.com
News
cnbc.com
Finance
businessinsider.com
Business
weather.com
Lifestyle
foxnews.com
News
people.com
Lifestyle
usatoday.com
News
cnn.com
News
wsj.com
Business
espn.com
Sports
nytimes.com
News
forbes.com
Business
bloomberg.com
Finance
reuters.com
News
techcrunch.com
Tech
theverge.com
Tech
washingtonpost.com
News
cnbc.com
Finance
businessinsider.com
Business
weather.com
Lifestyle
foxnews.com
News
people.com
Lifestyle
usatoday.com
News

Sample of premium publisher inventory available across the open programmatic web. Ad placement is determined by real-time auction.

Radical transparency

What agencies actually charge.
vs. what Adlo charges.

On a $1,000 budget. Every line item, side by side. No fine print.

Traditional agency
What disappears before publishers see it
On a $1,000/mo campaign budget — per ISBA/PwC benchmark
Publisher media$510
Agency / holding-company fee−$180
Buying middleman markup−$130
DSP access−$90
SSP and exchange fees−$10
Data & audience targeting−$50
Ad verification & fraud protection−$30
Live dashboard & reportingOften extra
Setup fees, retainers, and creative feesOften extra
Budget reaching publishers
benchmark average
$510
Adlo
75¢ reaches publishers. Everything else is included.
On a $1,000/mo campaign budget
Publisher media$750
Agency / holding-company fee$0
Buying middleman markupNo middlemen
DSP accessIncluded
SSP and exchange feesIncluded
Data & audience targetingIncluded
Ad verification & fraud protectionIncluded
Live dashboard & reportingIncluded
Setup fees, retainers, and creative fees$0
Budget reaching publishers
every campaign
$750
No minimum spend required — start with whatever budget makes sense for your business. That said, we recommend at least $500/month for a minimum of 30 days to gather enough data for meaningful results and campaign optimization.
You keep
47% more
reaches publishers vs. the ISBA/PwC benchmark
The ISBA/PwC study found that only 51 cents of every programmatic dollar reaches publishers. Adlo is built so 75 cents reaches publishers every time: 24 cents more per dollar, or about 47% more publisher media. Fraud protection, DSP access, SSP fees, reporting, setup, creative tools, and support are included inside the remaining 25 cents. Source: ISBA/PwC Programmatic Supply Chain Transparency Study.

How it works

Six steps. Ten minutes.
Then you're live.

What used to take an agency, a media buyer, a DSP contract, and two weeks of setup — now happens entirely inside Adlo. Scroll through to see exactly how.

01  /  06
Create your account
Swipe to explore
01
Create your account
Sign up in 60 seconds. No credit card required. No sales call. No demo. Your first campaign can be live the same day.
adlo — Create account
Work email
jordan@yourbusiness.com
Password
••••••••••••
Business name
Cedar & Pine Coffee Co.
Continue →
02
Build or upload your ad
Drop your existing creative or generate it inside Adlo Studio. Logo, colors, voice, every size — produced from a single brief, ready in minutes.
adlo — Creative
+
Drop creative or generate with Adlo Studio
Base, Pro, or Max — all sizes, all formats
JPG
summer-sale-300x250.jpg
142 KB
MP4
brand-15s-preroll.mp4
3.4 MB
03
Pick your format and audience
Choose what your ad looks like — banner, video, native, or popunder. Then choose who sees it: by location, past website visit, interest, or device. Mix and match in seconds.
adlo — Format & targeting
Ad format
Banner
Image ads on websites and apps
Video
15s & 30s with sound
Native
Blends in with the page
Popunder
High-volume URL placement
Targeting
Tulsa + 25 mi Past visitors Interests Mobile only
04
Choose your budget
No minimum. Set whatever makes sense for your business. We recommend at least $500/month for 30 days to gather meaningful campaign data.
adlo — Budget
$1,000
monthly ad budget · recurring
$500$25,000
Reaching ads
$800
Est. impressions
133K
05
Launch immediately
Hit publish. Your campaign goes live across premium programmatic inventory in real time. No waiting on a media buyer. No delay.
adlo — Launch
Campaign is live
Bidding on inventory across 1.2M+ premium publisher sites in real time.
Active · Serving impressions
06
Watch it live
Always-live dashboard. Real-time impressions, clicks, spend, CTR. Branded reporting downloads any time — PDF, CSV, ready to share.
adlo — Live dashboard
Today's performance Live
Impressions
142K
↑ 12% vs avg
Clicks
1,840
CTR 1.3%
Spend
$284
of $1,000 budget
April 2026 — Campaign report
PDF · Branded · Ready now

Why it works

The same tools Fortune 500 brands use.
At a price that makes sense.

For decades, programmatic advertising was gatekept by $50K minimums, annual contracts, and agency markups that consumed nearly half your budget before a single ad ran. Adlo tears down every one of those walls.

75¢
Reaches publishers. Every time.
Adlo is built so 75 cents of every dollar reaches publishers. Fraud protection, DSP access, SSP fees, audience targeting, reporting, setup, support, and creative tools are included inside the remaining 25 cents. No retainers, no setup fees, no creative fees, no hidden supply-chain markups. Source: ISBA/PwC Programmatic Supply Chain Transparency Study
2.4×
Higher engagement than managed campaigns
When more of your budget buys actual ad inventory instead of paying account managers, you win more auctions and reach more people. Adlo customers can expect to see meaningful lift over the 0.5% managed-service benchmark — same audience, more impact.
$50K$0
Used to be the minimum. Now it’s $0.
The Trade Desk, DV360, Amazon DSP — the platforms your agency uses to run your ads — all require $35K–$50K monthly minimums. Adlo is built on the same programmatic infrastructure. Your minimum is whatever you want to spend.

Transparent pricing

See exactly what enterprise ad tech costs
when there’s no middleman.

Pick your ad format, audience, and budget. We show the reach you can expect, how much reaches publishers, and how that compares to the 51-cent industry benchmark. This is radical transparency — because you deserve to know where every dollar goes.

Ad format
Banner
Video
Native
Popunder
Target audience
Broad
Local / regional
Niche / B2B
Geography
National
Multi-city
Single city / zip
Monthly ad budget
Slide to set budget$1,000
$500$25,000
Add Adlo Studio
Base is included. Upgrade to Pro or Max monthly.
Estimated monthly reach
1,800,000
impressions · at avg 1.3% CTR → 23,400 clicks
Your cost breakdown
Monthly ad budget$1,000
Included Adlo stack$250
Budget reaching publishers$750
Avg CPM for this campaign$6.00
Adlo vs. traditional agency
Budget reaching publishers
Adlo
75%
Agency
51%
Per ISBA/PwC: the benchmark programmatic supply chain leaves about 51 cents reaching publishers
Estimated monthly engagement
Adlo
1,800,000
impressions
23,400
clicks
Agency
1,175,000
impressions
15,275
clicks
$300
more budget on ads
+8,125
more impressions per month
Total monthly investment
ad budget + included stack + creative
$1,000
no creative added

Estimates based on real programmatic CPM benchmarks. Actual results vary by industry, creative quality, and targeting. Agency comparison sourced from the ISBA/PwC Programmatic Supply Chain Transparency Study, which found 51¢ per dollar reaches publishers. Adlo is built so 75¢ reaches publishers. Recommended minimum spend is $500/month for at least 30 days for meaningful campaign data.

What you get

Enterprise ad capabilities
without the enterprise gatekeepers.

Every format Fortune 500 brands run. Every targeting strategy agencies charge a premium for. All self-serve, no contract, no minimum.

Adlo Studio

A full creative department.
Built into Adlo.

Agencies charge $500–$2,000 to produce a set of programmatic banners. Video production starts at $5,000. Adlo Studio generates every format, every size, fully branded, spec-validated and ready to launch — for a flat monthly fee.

Brand Kit — zero logo degradation
Upload your logo once. Your exact colors, proportions, and brand identity applied to every creative. The AI generates around your logo — it never touches it. What goes in is exactly what appears in every ad.
AI Creative Director
Describe your business in plain English. The AI transforms it into a production-quality creative brief — the kind a professional copywriter would write — before generation starts. Better brief, better ads.
Every size, instantly
Static banners in all standard programmatic sizes simultaneously. Video in 15-second and 30-second formats with native audio. One brief. Every format. Spec-validated before you see it.
Performance feedback loop
CTR by creative variant surfaces inside Adlo Studio after campaigns run. Adlo learns which styles work for your specific audience — and suggests those by default on future campaigns.

Adlo Studio pricing

Agency creative prices
vs. what we charge.

A creative agency charges $500–$2,000 for static banners and $5,000+ for video. Adlo Studio is a flat monthly fee — generate what you need, when you need it. Base creative is included with every account.

Get started

Programmatic.
Now for everyone.

No demo. No contract. No minimum. The same ad technology Fortune 500 brands have used for years — now open to anyone with a business and a budget.

✓
No demo required
✓
No contract
✓
No minimum spend
✓
75¢ reaches publishers
Launch your ad in 10 minutes Try instant demo →

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