For in-house marketing teams

Make your marketing team faster, more independent, and fully informed.

Launch retargeting, geofencing, audience-targeted and open-web campaigns without waiting on an agency or learning an enterprise DSP. Adlo guides the build, helps create the ads and shows your team what is happening while campaigns run.

No contract No specialist required Guided setup Live reporting
adlo — Campaign builder
What should this campaign do?
LeadsForm fills & sign-ups
ConversionsPurchases & bookings
Qualified trafficHigh-intent visits
ReachAwareness at scale
Add your creative
+Drop the creative you already use on Google and social
JPGspring-launch-300x250.jpg142 KB
MP4brand-15s.mp43.4 MB
✓ Every standard size generated automatically
Who should see it?
Past website visitors 25-mile radius In-market: your category Ages 30–55 Business decision-makers
Audience ready. Pick from a guided menu — no query builders, no data vendor.
Set your budget
$4,000 /month
No minimumYour call
✓ Even pacing across the month
Launch campaign
Live
Serving across websites, apps, and video on the open web

The actual build flow — about ten minutes of your team's time, start to live.

How Adlo strengthens your team

Add programmatic capability. Not headcount.

Retargeting, geofencing, audience targeting, open-web reach — the strategies enterprise brands run every day. Running them used to mean a specialist hire, a DSP contract, or a managed service. With Adlo, each one is a guided step your current team completes in minutes.

If your team can run Google or Meta ads, they can run Adlo. The heavy machinery — bidding, optimization, pacing — stays under the hood.

Flip the switches to see what your team unlocks →

Your team, as it is todayEvery capability below runs with the people you already have.
Retargeting
Reconnect with people who already visited your site
Previously: an outside trafficker and a tag manager  Now: a guided step
Geofencing
Target a radius around service areas, events, or locations
Previously: a location-data vendor contract  Now: a guided step
Audience targeting
Interest, demographic, and purchase-intent signals
Previously: a DSP seat and a certified specialist  Now: a guided step
Open-web reach
Websites, apps, online video, and streaming placements
Previously: a managed media buyer  Now: a guided step

Beyond the search bar and the feed

Keep search and social. Add the other 61%.

Google and Meta are valuable — keep them. But they cover only part of where your customers actually spend time. Most online hours happen on the open internet: news sites, apps, streaming TV, online video, podcasts, and blogs. Adlo is how your team shows up there too.

Each tile below is 1% of online time. Watch where it actually goes.

0%of online time is spent on the open internet
0%is spent inside walled-garden platforms
Open internet — where Adlo runs your ads Search & social — where you already advertise
News sites Apps Streaming TV Online video Blogs

Source: The Trade Desk Sellers and Publishers Report, 2024.

Guided campaign building

From objective to live — without waiting on anyone.

Five guided steps, one place. No handoffs, no ticket queue, no outside buyer between your team and a live campaign. Click through each step — or just watch it walk itself.

Start from the outcome, not the ad.

Every campaign begins with the result you want — leads, conversions, qualified traffic, or reach. Targeting, pacing, and reporting all organize themselves around that choice, so success is defined before the first impression serves.

Your lift: ~1 minute Done by your team, in-platform
adlo — Objective
Total: about 10 minutes of your team's time. No procurement cycle. No waiting on an outside buyer. Change anything later, yourself.

AI-POWERED CAMPAIGN GUIDANCE

A programmatic strategist, built into the platform.

Your team doesn't have to interpret every campaign metric alone. Adlo's AI assistant continuously analyzes your live campaign data and surfaces recommendations based on your campaign's performance, advertising best practices, and industry standards — the kind of guidance teams used to wait a week for.

Adlo provides the analysis and the recommendations — your team decides which changes to make. Nothing changes without you.

Live, outcome-focused reporting

Reports that lead with results, not impressions.

Reporting opens with the objective your team chose — leads, conversions, qualified traffic, or reach. Impressions, clicks, and CPM are right there too, presented as what they are: delivery metrics, not the definition of success.

1
Objective firstThe number your team is accountable for sits at the top — not buried under delivery stats.
2
Live while campaigns runNumbers update as delivery happens. No waiting for a Monday recap to know what's working.
3
Ready to shareAny date range exports to PDF, PowerPoint, or CSV — formatted for the next leadership review.
Spring lead gen — performance Live
Objective · Leads
0
↑ on pace for the month
Cost per lead
$0
30-day average
Conv. rate
0%
clicks to leads
Delivery
0Impressions
0Clicks
0%CTR
$0CPM
Happening now
Spring lead gen Live
Campaign state
Serving across the open web right now.
Daily budget
$130
per day · applies immediately
Active creative
✓ Applied just now

Try it — these controls are live.

Speed and direct control

Change anything in seconds. Yourself.

Pause, resume, shift budget, swap creative — the moment your team decides, not at the end of a request cycle. Routine adjustments shouldn't need an email thread and a status call. Your partners stay focused on strategy and creative; your team handles the knobs.

Typical request cycle1–3 business days
In AdloSeconds

Typical cycle reflects a routine change routed through an outside media buyer: request, confirmation, and implementation window. Estimates.

Programmatic Pricing, Finally Transparent.

One Price. No Contract. No Gotchas.

Adlo will never
charge you extra for:

  • DSP Access
  • SSP/Exchange Fees
  • Fraud Protection
  • Audience Targeting
  • Data & Reporting
  • Pixel & Conversion Tracking

Built for real marketing work

Use programmatic where it makes sense.

Every format Adlo runs, matched to the campaigns already on your calendar. Scroll through — each card is a real placement type your team can launch today.

Your launchNew this springSee it first

Product & feature launches

Put launch creative on the news sites and apps your buyers read daily — alongside the search and social push you're already running.

Banner ads
Step 1They visit your siteBrowse, then leave before acting
Step 2Your ads follow upAcross the open web, until they're ready

Bring back warm visitors

Most first visits don't convert. The Adlo pixel builds an audience of past visitors and keeps your offer in front of them.

Retargeting
SponsoredHow teams cut launch timelinesStyled to match the publisher automatically

Content & thought leadership

Promote reports, webinars, and articles as native story cards inside editorial feeds — you supply headline, image, and link.

Native ads
Pre-roll · 0:15

Tell a bigger brand story

15- and 30-second spots with sound, running before and during the video people already watch across the open web.

Video ads
Conference venue Service area

Own a territory or event

Geofence a trade-show venue, a sales territory, or a competitor's market, and reach the people who are physically there.

Geofencing
Seasonal pushLandscape Seasonal pushVertical Seasonal pushMobile

Seasonal & promo pushes

Reuse the creative you built for social, resized for every standard placement — desktop, mobile, and video — from one upload.

Every size, one upload

Common questions

Clear answers before you start.

Does Adlo replace our agency?
No. Most teams keep their agency focused on strategy, creative, and the channels where it adds the most value, and bring programmatic execution in-house with Adlo. It's a complement to the partnerships you already have, not a replacement for them.
Does Adlo replace Google or Meta?
No. Search captures active demand and social reaches people in their feeds — keep both. Adlo adds the open internet on top: websites, apps, online video, and streaming, where most online time is actually spent.
Do we need to hire a programmatic specialist?
No. The complexity — bidding, optimization, audience matching, creative resizing — is automated. The decisions left for your team are the ones marketers should be making anyway: the audience, the budget, the message. If your team can run Google or Meta ads, they can run Adlo.
How fast can we launch a campaign?
The guided build takes about ten minutes: objective, creative, audience, budget, launch. There is no procurement process, no mandatory call, and no waiting on an outside buyer to implement your plan.
How does reporting work?
Reporting leads with the objective you chose — leads, conversions, qualified traffic, or reach — and updates live while campaigns run. Impressions, clicks, and CPM are shown as delivery metrics. Any date range exports to PDF, PowerPoint, or CSV.
What does the AI assistant do?
It analyzes live campaign data and surfaces clear recommendations across pacing, audience, creative, frequency, cost efficiency, placements, budget allocation, and conversions. It recommends; your team decides. Nothing changes automatically.
What is included in Adlo pricing?
DSP access and bidding, SSP and exchange costs, fraud protection, brand-safety verification, audience data, live reporting and exports, creative tools, and support. There is no second invoice.
Is there a contract or minimum spend?
No contracts, no minimums, no quarterly commits. You can run a pilot next month, watch the numbers in your own dashboard, and decide whether to scale. For enough delivery to evaluate a campaign meaningfully, we recommend at least $500 over roughly 30 days.
Can we use the creative we already have?
Usually, yes. Upload the high-quality image or video creative you already run on Google and social, and Adlo resizes it for the standard programmatic placements. Adlo Studio is optional, for when you want help producing additional assets.
Is the inventory quality the same as what an agency buys?
Yes. Adlo runs on the same major exchanges, with the same brand-safety and verification tools, reaching the same premium publishers. The difference is the experience around that infrastructure: direct team control and one all-inclusive campaign price.

Programmatic, run by your team

Faster. More independent. Fully informed.

Keep the search, social, and agency partnerships that already work. Add in-house programmatic with guided setup, AI assistance, live reporting, and a transparent 75/25 split — starting with your very next campaign.

Try the instant demo Launch your first campaign →
No contract No minimum spend No specialist required Live in about 10 minutes