Source: ANA Programmatic Transparency Benchmark Study, 2024. Adlo charges 20¢ flat. The other 36¢ goes back to working media.
Same exchanges. Same brand-safety vendors. Same audience data. One flat 20% platform fee. No agency markup, no DSP minimum, no quarterly commit.
Same media plan, same publishers, same brand-safety. The difference is who's standing between your budget and the impressions it buys.
Before a single impression is bought.
Sum totals 56% of gross spend, matching ANA's benchmark. Internal split is industry-typical; exact lines vary by stack.
Per month. Money that used to fund agency fees now buys ads.
Every dollar reconciled to the impression level in your dashboard. Export any date range to PDF, PowerPoint, or CSV.
Savings calculator
Built around your actual budget, current agency fee structure, and inventory mix. Three minutes. No email required.
Why your stack costs this much
Programmatic was sold as efficient. Then a chain of vendors built businesses extracting fees between you and the impression. Here's what each is charging.
Strategy decks, planning meetings, account management, weekly status calls. Bundled into a percentage of media or a retainer that scales with spend — whether the work generates results or not.
~18% of gross spendAn undisclosed margin layered on top of media costs. You're billed for $1 in impressions; the desk paid 87¢. Multiply by every campaign, every quarter.
~13% of gross spendTiered access, minimum commits, surcharges for premium features. The bigger the agency holding company, the more leverage they have on your behalf. Most marketers never see the line item.
~9% of gross spendAudience segments, brand-safety verification, viewability measurement, attribution. Each priced separately, each charged on every impression they touch.
~8% of gross spendWhat changes with Adlo
Not a new agency. Not a cheaper agency. A different model: you operate the platform directly, with full visibility into every dollar. The fees that used to fund a chain of intermediaries fund your own working media instead.
Every dollar reconciled to the impression. Every fee disclosed up front. Every report exportable to your finance team. The 20% platform fee is the only fee — there is no second invoice, no quarterly true-up, no reconciliation surprise.
36 cents of every dollar that previously went to intermediaries now goes to working media. On a $1M annual budget, that is $360,000 of additional reach — same audience, same inventory, same brand-safety standards, just without the toll roads.
Your team controls the campaigns directly. Pause in two clicks, reallocate in three, see results live. No ticket-filing with an agency, no waiting on a media buyer, no “we'll get back to you Monday.”
Built for the team that owns the spend
Adlo was designed by marketers who got tired of reformatting agency spreadsheets for board decks. Every metric, every dollar, every campaign — one click away from being shareable. The work agencies used to bill for is now built into the platform.
Real-time impressions, clicks, spend, CTR, CPM, conversions. Pick any date range you want. The numbers update as the campaigns run.
You used to pay an analyst to compile this every Monday. Not anymore.Export any time period to PDF, PowerPoint, or CSV. Branded with your logo, formatted for executives, ready to drop into the next QBR deck.
You used to pay an agency for board decks. Now they're a button.Drag-drop creative, set budget with a slider, pick targeting from a menu, hit publish. The complexity stays under the hood.
You used to pay a setup specialist's salary at the agency. Not anymore.Every dollar accounted for — spend, fee, working media, by campaign, by date, by line item. Your finance team can audit any month in five minutes.
You used to pay for quarterly fee audits. Not anymore.What marketing teams ask first
We have agency relationships that took years to build.
Most teams that move don't fire their agency — they move programmatic spend in-platform and keep the agency on creative, strategy, and the channels where they actually add value. Programmatic was the line item with the worst ROI on the agency invoice. That's where the savings live.
My team isn't programmatic-specialist. We need expertise.
Adlo is built for marketers, not traders. The complexity (bidding, optimization, audience matching, creative resizing) is automated. The decisions left for your team are the ones marketers should be making anyway: who's the audience, what's the budget, what's the message. If your team can run Meta or Google Ads, they can run Adlo.
What about contract lock-in? We're 6 months into a retainer.
Adlo has no contracts. No minimums. No quarterly commits. You can run a $5,000 pilot next month, see the numbers in your own dashboard, and decide whether to scale, pause, or walk away. The lack of lock-in is the point. If we're not better, you'll know in 30 days.
Will the inventory be the same quality?
Yes. Adlo runs on the same major exchanges, with the same brand-safety and verification tools, accessing the same premium publishers your agency already buys through. The difference is in the fee structure on top of that infrastructure — not the infrastructure itself.
How fast you can move
No procurement process. No sales pitch. No mandatory call. Build it. Fund it. Launch it.
Sign up in 60 seconds. No credit card required. No sales call. No demo. Your first campaign can be live the same day.
Drop your existing creative or generate it inside Adlo Studio. Logo, colors, voice, every size — produced from a single brief, ready in minutes.
Choose what your ad looks like — banner, video, native, or popunder. Then choose who sees it: by location, past website visit, interest, or device.
No minimum. Set whatever makes sense for your business. We recommend at least $500/month for 30 days to gather meaningful campaign data.
Hit publish. Your campaign goes live across premium programmatic inventory in real time. No waiting on a media buyer. No delay.
Always-live dashboard. Real-time impressions, clicks, spend, CTR. Branded reporting downloads any time — PDF, CSV, ready to share.
Stop losing 36 cents of every dollar
Plug in your real spend. See your number. Decide what to do with it. Three minutes, no email required.