Customer story / Southern Fitness
A stronger local presence,
greater brand credibility
Southern Fitness wanted to grow awareness and membership without committing to a massive advertising budget. With Adlo, they put $15 a day to work.
Southern Fitness × Adlo+637%Unique website trafficA bigger audience finding their way to the gym’s website.
5.4×Return on ad spendNew members. Real revenue.
+58%Membership requestsMore people taking the next step.
157,215Total reachReported in the Southern Fitness case study.
01 / The challenge
Grow the gym.
Keep the budget grounded.
For a local gym, awareness has to lead somewhere: website visits, membership interest, and people walking through the door. Southern Fitness wanted to reach more potential members without a large advertising commitment.
Their Adlo campaign ran on a $15 daily budget, bringing the gym’s message beyond the familiar social feed and onto the sites and apps people already use.
02 / The campaign, in numbers
Every dollar had a job to do.
03 / Beyond the social feed
A local business.
Familiar places to be seen.
Adlo put Southern Fitness alongside national chains on major websites, helping the local gym look bigger, more credible, and more competitive.
Adlo gave us a way to reach significantly more people without spending more than we spent on Meta ads. We saw a noticeable jump in website traffic and membership interest, and most importantly, it translated into new members and real revenue.
Charles C.Owner, Southern Fitness
Results and testimonial supplied in the Southern Fitness case study. Membership outcomes are customer reported. These results describe this campaign and are not a guarantee of future performance.