Strategy, industry breakdowns, and how to actually run campaigns that work. Written for marketers, finance leads, and anyone trying to make sense of where their ad dollars actually go.
The ISBA/PwC study found that only 51¢ of a typical programmatic dollar reaches publishers. Adlo moves that to 75¢ by covering the operating stack directly.
For fifteen years, programmatic advertising required a six-figure annual commitment, an agency, and a team to manage it. That moat is gone. Here's what changed and what it means.
Programmatic explained for people who didn't grow up in the ad industry. What it actually is, how the auction works, and why every digital ad you see is bought this way.
Launch your first campaign in under ten minutes. 75¢ of every dollar reaches publishers. No contracts, no minimums, no surprises.
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