Real industry CPMs. Real CTRs. Real comparison to what you'd typically get through an agency. Adjust the inputs to match your campaign — the math updates instantly.
Slide or type. Defaults are industry standard for display advertising.
actually reaches your ads over 30 days. The remaining 20% covers DSP access, audience targeting, fraud protection, live reporting, and campaign management — included.
$50/day pace across the campaign. That's $540 more reaching real ads than a typical agency stack delivers on the same budget.
Source: ANA Programmatic Transparency Benchmark Study, 2024 · Estimates
Estimates based on your inputs · Actual results depend on creative, targeting, and audience
Total spend ÷ what you actually got · The honest unit economics finance teams ask for
Agency comparison data: ANA Programmatic Transparency Benchmark Study, 2024
Every number on this page comes from a published industry source. Here's exactly how each calculation works, so your finance team can verify it themselves.
Adlo charges a flat 20% of your ad spend. One fee, baked into the budget. No setup costs, no platform fees on top, no contracts. The 20% covers DSP access, audience targeting, fraud protection, real-time reporting, and campaign management. The remaining 80% buys actual ads.
Per the ANA Programmatic Transparency Benchmark Study (2024): across the typical agency stack, only 44 cents of every programmatic dollar reaches the actual ad. The remaining 56 cents covers layered fees from DSPs, SSPs, agencies, ad networks, and verification vendors.
Impressions = (working budget ÷ CPM) × 1,000. Clicks = impressions × CTR. Reach assumes an average frequency of 3 impressions per unique user, which matches IAB best practice for display campaigns. CPM and CTR defaults reflect blended display benchmarks for 2024–2026.
Cost per click = total spend ÷ total clicks. Cost per impression = total spend ÷ total impressions. Effective CPM = cost per impression × 1,000. These figures use the full budget (including the platform fee), which is the honest number your finance team will ask for.
Daily pace = total budget ÷ campaign duration. Programmatic auctions run in real time, so steady daily spend produces better results than concentrated bursts. Campaigns reach full effectiveness around $15+/day, where the platform has enough spend to compete in auctions and gather meaningful performance data.
Programmatic compounds. Every dollar that reaches actual ads creates impressions, which create reach, which create clicks, which create conversions. Lower platform fees mean more dollars compounding through that chain. The math is mechanical: lower the friction, raise the outcome.
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