Real industry CPMs. Real CTRs. Real comparison to what you'd typically get through an agency. Adjust the inputs to match your campaign — the math updates instantly.
Slide or type. Defaults are industry standard for display advertising.
reaches publishers over 30 days. The remaining 25% includes DSP access, SSP fees, audience targeting, fraud protection, live reporting, setup, and support.
$50/day pace across the campaign. That's $540 more reaching real ads than a typical agency stack delivers on the same budget.
Source: ISBA/PwC Programmatic Supply Chain Transparency Study · Estimates
Estimates based on your inputs · Actual results depend on creative, targeting, and audience
Total spend ÷ what you actually got · The honest unit economics finance teams ask for
Your CPM input is publisher/media CPM. All-in CPM includes the operating stack too: $5.00 media CPM ÷ 0.75 = $6.67 total-cost CPM. Agency comparison data: ISBA/PwC Programmatic Supply Chain Transparency Study
Every number on this page comes from a published industry source. Here's exactly how each calculation works, so your finance team can verify it themselves.
Adlo sends 75 cents of every dollar to publishers. The remaining 25 cents includes the full operating stack: DSP access, SSP fees, fraud protection, audience tools, reporting, setup, support, and creative tools. No setup fees, creative fees, retainers, or hidden markups.
Per the ISBA/PwC Programmatic Supply Chain Transparency Study: the benchmark programmatic supply chain sends only 51 cents of every programmatic dollar to publishers. Adlo's 75-cent model sends 47% more to publishers on the same customer spend.
Impressions = (publisher budget ÷ CPM) × 1,000. Clicks = impressions × CTR. Reach assumes an average frequency of 3 impressions per unique user, which matches IAB best practice for display campaigns. CPM and CTR defaults reflect blended display benchmarks for 2024–2026.
Cost per click = total spend ÷ total clicks. Cost per impression = total spend ÷ total impressions. All-in CPM = cost per impression × 1,000. These figures use the full budget, including the operating stack Adlo includes, which is the honest number your finance team will ask for.
Daily pace = total budget ÷ campaign duration. Programmatic auctions run in real time, so steady daily spend produces better results than concentrated bursts. Campaigns reach full effectiveness around $15+/day, where the platform has enough spend to compete in auctions and gather meaningful performance data.
Programmatic compounds. Every dollar that reaches publishers creates impressions, which create reach, which create clicks, which create conversions. More publisher media means more dollars compounding through that chain. The math is mechanical: lower the friction, raise the outcome.
Launch your first campaign in under ten minutes. 75 cents of every dollar reaches publishers. No contracts, no minimums, no surprises.
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