ADLO LLC
TERMS OF SERVICE
Effective Date: August 17, 2026
Adlo LLC | Georgia, United States | hello@getadlo.com | getadlo.com
These Terms of Service govern your access to and use of Adlo LLC's self-serve programmatic advertising platform available at getadlo.com. These Terms constitute a legally binding agreement between you and Adlo LLC.
TABLE OF CONTENTS
1. AGREEMENT TO TERMS
These Terms of Service constitute a legally binding agreement made between you, whether personally or on behalf of an entity ("you"), and Adlo LLC ("Company", "we", "us", or "our"), concerning your access to and use of the getadlo.com website and Adlo's self-serve programmatic advertising platform (collectively, the "Services").
You agree that by accessing the Services, you have read, understood, and agreed to be bound by all of these Terms of Service. IF YOU DO NOT AGREE WITH ALL OF THESE TERMS OF SERVICE, THEN YOU ARE EXPRESSLY PROHIBITED FROM USING THE SERVICES AND YOU MUST DISCONTINUE USE IMMEDIATELY.
Adlo LLC is a limited liability company registered in the State of Georgia, United States. Our contact information is: hello@getadlo.com | getadlo.com.
These Terms of Service were last updated on August 17, 2026. We reserve the right to make changes to these Terms of Service at any time and for any reason. We will alert you about material changes by email or by prominent notice on the platform at least thirty (30) days before changes take effect. Your continued use of the Services after the effective date of any modifications constitutes acceptance of the modified Terms.
2. SERVICES DESCRIPTION
Adlo LLC provides a self-serve programmatic advertising platform that enables businesses to access programmatic display advertising, video advertising, retargeting, and geotargeting campaigns without agency intermediaries or minimum spend requirements.
The Services include: (a) access to programmatic advertising inventory through third-party demand-side platform (DSP) infrastructure and premium supply sources; (b) campaign creation, management, and optimization tools; (c) real-time campaign performance reporting and analytics updated periodically throughout each day; (d) AI-powered creative generation tools for static banner advertisements and video advertisements; and (e) audience targeting and retargeting capabilities via pixel technology.
Adlo’s pricing and billing terms are set forth in Section 13.
2.1. PLATFORM AVAILABILITY AND SERVICE LEVEL
Adlo targets ninety-nine percent (99%) platform availability on a monthly basis, measured as the percentage of time the Adlo dashboard and campaign management tools are accessible and functional.
Platform availability targets exclude the following: (a) scheduled maintenance windows communicated to clients in advance; (b) third-party DSP or ad exchange infrastructure outages outside Adlo's control; (c) internet infrastructure failures outside Adlo's control; (d) force majeure events as defined in Section 29; and (e) outages resulting from client actions including unauthorized access attempts.
Platform availability does not constitute a warranty of campaign delivery, impression volume, or advertising performance. Adlo is not liable for damages resulting from platform unavailability except where such unavailability results from Adlo's gross negligence.
3. AD SPEND — PAYMENT CHARACTERIZATION
All payments made to Adlo LLC are received as payment for advertising services rendered. Adlo is not a custodian, trustee, escrow agent, or money transmitter as defined under applicable federal or state law. Upon receipt of payment, funds become the property of Adlo LLC as consideration for advertising services. Adlo purchases programmatic advertising inventory on behalf of clients as a component of service delivery. Clients do not retain any property interest in funds paid to Adlo after receipt. Campaign charges are earned upon campaign activation as set forth in Section 13.
4. ACCOUNT REGISTRATION
You may be required to register with us in order to access the Services. You agree to keep your password confidential and will be responsible for all use of your account and password. We reserve the right to remove, reclaim, or change a username you select if we determine, in our sole discretion, that such username is inappropriate, obscene, or otherwise objectionable.
You represent and warrant that: (a) all registration information you submit will be true, accurate, current, and complete; (b) you will maintain the accuracy of such information and promptly update registration information as necessary; (c) you have the legal capacity and agree to comply with these Terms of Service; (d) you are not a minor in the jurisdiction in which you reside; (e) you will not access the Services through automated or non-human means; (f) you will not use the Services for any illegal or unauthorized purpose; and (g) your use of the Services will not violate any applicable law or regulation.
5. PROHIBITED CONTENT AND ADVERTISER ELIGIBILITY
Adlo's platform is designed for businesses to advertise their products and services through programmatic display, video, and retargeting campaigns. The following content is strictly prohibited and may not be submitted, uploaded, or distributed through Adlo's services under any circumstances:
Adult content, pornography, or sexually explicit material of any kind;
Firearms, weapons, or ammunition except by federally licensed dealers in compliance with all applicable laws;
Illegal drugs, controlled substances, or drug paraphernalia;
Counterfeit goods, pirated content, or products infringing third-party intellectual property rights;
Malware, spyware, adware, phishing schemes, or deceptive software;
Content facilitating human trafficking, exploitation, or forced labor;
Advertising targeting children under the age of 13 for data collection in violation of COPPA;
Hate speech, content promoting discrimination, or content inciting violence against any individual or group based on protected characteristics;
Content that is false, misleading, or deceptive in violation of FTC regulations;
Any content that violates applicable federal, state, or local law.
Adlo reserves the right to reject, suspend, or remove any campaign or creative content that violates these prohibitions at its sole discretion without a refund for services already delivered.
6. ADVERTISING PERFORMANCE DISCLAIMER
Adlo provides access to programmatic advertising inventory and campaign management tools. Adlo does not guarantee specific campaign performance outcomes including but not limited to impressions delivered, click-through rates, conversion rates, return on ad spend, or any other performance metric.
Programmatic advertising results vary based on industry, creative quality, targeting parameters, budget level, competitive landscape, seasonality, audience availability, and factors outside Adlo's control. All performance statistics referenced in Adlo's marketing materials including CTR benchmarks and engagement comparisons are based on industry benchmarks and do not represent guaranteed outcomes for any specific campaign.
Adlo recommends maintaining sufficient campaign budget to generate meaningful impression volume for campaign optimization. Campaigns with very low budgets may experience limited data and reduced optimization capability. Adlo is not responsible for campaign results at any particular spend level.
7. ADLO STUDIO — AI CREATIVE GENERATION TERMS AND IP OWNERSHIP
Adlo Studio is Adlo’s AI-powered creative generation service that uses artificial intelligence tools including third-party AI models to generate advertising creative including static images, video, and copy based on client inputs and brand materials. Adlo Studio is available as a monthly subscription separate from campaign advertising spend. By subscribing to Adlo Studio, client acknowledges that:
(a) Ownership. To the extent AI-generated content is protectable under applicable copyright law, Adlo assigns to the client all right, title, and interest in AI-generated creative content produced specifically for that client's campaigns upon full payment of applicable creative fees.
(b) No Guarantee of Originality. Adlo does not represent or warrant that AI-generated content is wholly original or that it will not resemble content produced for other parties. AI models may generate similar outputs for different inputs.
(c) Third-Party IP Claims. Client is solely responsible for reviewing AI-generated content before use and ensuring such content does not infringe third-party intellectual property rights. Adlo is not liable for third-party intellectual property claims arising from AI-generated content used by client.
(d) Client Brand Materials. Client represents and warrants that all brand materials uploaded to Adlo including logos, images, and copy are owned by client or client has full rights to use them for advertising purposes.
(e) Fictional Depictions. AI-generated content depicting people, places, or products is entirely fictional unless based on client-uploaded materials. Any resemblance to real persons, places, or products is unintentional.
(f) Underlying Technology. Adlo retains all rights in its AI creative generation technology, models, prompts, and underlying systems. Client receives a license to use the generated output only.
(g) Subscription Plans and Billing. Adlo Studio is available on two subscription plans: Adlo Studio Pro at thirty-five dollars ($35.00) per month and Adlo Studio Max at forty-nine dollars ($49.00) per month. Subscription fees are billed monthly on the anniversary of the subscription start date. All Adlo Studio subscription fees are non-refundable. Subscriptions continue on a recurring monthly basis until cancelled by client. Client may cancel their Adlo Studio subscription at any time through their Adlo dashboard or by contacting hello@getadlo.com. Cancellation takes effect at the end of the current billing period. Client will retain access to Adlo Studio through the end of the paid billing period following cancellation. No partial month refunds or credits are provided upon cancellation. Adlo reserves the right to modify subscription pricing upon thirty (30) days written notice to client. Continued use of Adlo Studio after the effective date of a price change constitutes acceptance of the new pricing.
8. THIRD-PARTY DSP INFRASTRUCTURE AND INVENTORY DISCLAIMER
Adlo's platform connects to third-party demand-side platforms, supply-side platforms, ad exchanges, and publisher networks to deliver programmatic advertising inventory. Client acknowledges and agrees that:
(a) Adlo is not responsible for the performance, availability, or actions of third-party infrastructure providers including but not limited to demand-side platforms, supply-side platforms, data providers, and ad exchanges;
(b) Adlo does not guarantee that campaigns will be accepted by or delivered through any specific publisher, exchange, or inventory source. Third-party inventory sources maintain their own content policies and may reject campaigns at their sole discretion;
(c) Campaign delivery may be interrupted, delayed, or reduced due to third-party infrastructure outages, policy changes, or technical issues outside Adlo's control. Adlo is not liable for campaign underperformance attributable to third-party infrastructure failures;
(d) Adlo reserves the right to change its third-party infrastructure providers at any time without notice to clients. Such changes do not constitute a material change to the services provided.
9. RETARGETING PIXEL AND DATA COLLECTION
Adlo may provide clients with a retargeting pixel for installation on client websites to enable audience building and retargeting campaign capabilities. By installing Adlo's retargeting pixel, client agrees that:
(a) Client is solely responsible for disclosing pixel data collection practices to website visitors in their privacy policy and obtaining all required consents under applicable law including the California Consumer Privacy Act (CCPA) and other applicable state privacy laws;
(b) Client will not install Adlo's retargeting pixel on websites directed primarily at children under 13;
(c) Client will not use Adlo's retargeting pixel to collect sensitive personal information including health information, financial account information, or government ID numbers;
(d) Client will promptly remove Adlo's retargeting pixel upon termination of their Adlo account.
Adlo is not responsible for client's failure to obtain required consents for pixel data collection or for regulatory actions resulting from client's improper pixel installation.
10. DASHBOARD, REPORTING, AND DATA ACCURACY
Adlo provides clients with access to a campaign performance dashboard displaying impressions, clicks, spend, and related metrics. Client acknowledges that:
(a) Dashboard data is updated periodically and may reflect a delay of up to sixty (60) minutes from actual campaign delivery;
(b) Dashboard metrics are provided for informational purposes and may differ from third-party measurement and verification tools due to methodology differences, ad fraud filtering, and data processing delays;
(c) Adlo does not warrant the accuracy or completeness of dashboard data and is not liable for business decisions made in reliance on dashboard metrics;
(d) Adlo’s own tracking, reporting, and billing systems are decisive for purposes of calculating amounts owed and impressions, clicks, or other activity delivered under a campaign. In the event of any discrepancy between Adlo’s systems and any third-party measurement or verification tool, Adlo’s own systems will control for billing purposes.
11. RESTRICTED INDUSTRIES AND COMPLIANCE REQUIREMENTS
Certain industries are subject to additional legal requirements governing advertising content, targeting, and disclosures. By launching a campaign in any restricted industry, client certifies that their advertising content and targeting parameters comply with all applicable federal, state, and local regulations. Adlo does not review campaign content for regulatory compliance and is not responsible for ensuring client campaigns satisfy industry-specific legal requirements.
11.1 Healthcare and Pharmaceuticals
Clients advertising healthcare services, medical devices, pharmaceuticals, dietary supplements, or health-related products are solely responsible for compliance with FDA advertising regulations, FTC health claims guidelines, applicable state medical practice advertising rules, and HIPAA where applicable. Clients may not make unsubstantiated health claims or advertise prescription medications directly to consumers in violation of FDA regulations.
11.2 Financial Services
Clients advertising financial products including loans, investments, securities, insurance, cryptocurrency, and consumer credit products are solely responsible for compliance with applicable FINRA rules, SEC advertising regulations, CFPB guidelines, Truth in Lending Act disclosure requirements, and applicable state financial advertising laws. All required disclosures must be incorporated into advertising creative before submission. Adlo is not a registered broker-dealer, investment adviser, or financial institution.
11.3 Real Estate and Fair Housing
Clients advertising real estate, rental properties, mortgages, or housing-related services must comply with the Fair Housing Act and applicable HUD guidelines. Adlo's geographic and demographic targeting capabilities may not be used to exclude protected classes from housing advertising. Protected characteristics under the Fair Housing Act include race, color, national origin, religion, sex, familial status, and disability. Adlo reserves the right to immediately suspend campaigns reasonably believed to violate fair housing laws without notice or refund.
11.4 Alcohol and Beverage
Clients advertising alcoholic beverages must comply with all applicable FTC guidelines, TTB regulations, and state Alcoholic Beverage Control laws. Alcohol advertising campaigns must be targeted exclusively to audiences aged 21 and older using Adlo's available age targeting capabilities.
11.5 Cannabis and CBD
Cannabis advertising is prohibited in jurisdictions where such products remain illegal. In jurisdictions where legally permitted, Adlo does not guarantee inventory availability as many publishers and ad exchanges prohibit cannabis advertising. CBD advertising is permitted subject to compliance with FTC health claims guidelines. Adlo reserves the right to reject cannabis or CBD campaigns at its sole discretion.
11.6 Gambling and Gaming
Clients advertising casinos, sports betting, online gaming, fantasy sports, or lottery products must comply with all applicable federal and state gambling advertising laws. Gambling advertising may only target audiences aged 21 and older. Clients are responsible for obtaining required state gaming commission approvals and including required problem gambling disclosures in advertising creative.
11.7 Political Advertising
Political advertising is subject to applicable Federal Election Commission regulations and state campaign finance laws. All required political advertising disclaimers must be incorporated into advertising creative before submission. Adlo reserves the right to reject political advertising campaigns at its sole discretion.
11.8 Employment Advertising
Employment advertising must comply with all applicable Equal Employment Opportunity laws including Title VII of the Civil Rights Act, the Age Discrimination in Employment Act, and the Americans with Disabilities Act. Adlo's targeting capabilities may not be used to exclude protected classes from employment advertising.
11.9 Consumer Credit and Lending
Clients advertising consumer credit products must comply with the Truth in Lending Act, Equal Credit Opportunity Act, and applicable CFPB regulations. All required rate and APR disclosures must be incorporated into advertising creative before submission.
11.10 Children's Products and COPPA
Clients may not direct advertising to children under 13 or collect personal information from children under 13 in violation of COPPA. Adlo's retargeting pixel may not be installed on websites directed primarily at children under 13.
11.11 New York Synthetic Performer Disclosure Requirements
New York General Business Law § 396-b requires that any visual or audiovisual advertisement distributed to consumers located in New York State include a clear and conspicuous disclosure if the advertisement includes a “synthetic performer.” A “synthetic performer” means a digitally created asset, produced, reproduced, or modified by computer using generative artificial intelligence or a software algorithm, that is intended to create the impression that it is engaging in an audiovisual or visual performance of a human performer who is not recognizable as any identifiable natural person.
This disclosure requirement does not apply to: (a) AI-generated or AI-modified content depicting an actual, identifiable real person (which remains governed by applicable publicity rights and New York Civil Rights Law §§ 50, 50-f, and 51); or (b) advertisements or promotional materials for expressive works, including motion pictures, television programs, streaming content, documentaries, or video games, where use of the synthetic performer in the advertisement is consistent with its use in the underlying expressive work.
Client is solely responsible for determining whether advertising content submitted or generated through the Services includes a synthetic performer as defined under New York law, for including any required disclosure in advertising creative before submission, and for compliance with GBL § 396-b and any other applicable state or federal AI disclosure law. Adlo does not review campaign creative to determine whether a synthetic-performer disclosure is required and is not responsible for regulatory penalties arising from client’s failure to include a required disclosure.
12. CAMPAIGN COMPLIANCE CERTIFICATION
By launching any campaign on Adlo's platform, client certifies that:
(a) The advertising content complies with all applicable federal, state, and local laws and regulations;
(b) Client has all necessary rights, licenses, and permissions to use all creative materials submitted including logos, images, copy, and video;
(c) The campaign's targeting parameters comply with applicable anti-discrimination laws including the Fair Housing Act, Equal Credit Opportunity Act, and employment discrimination laws where applicable;
(d) For campaigns in restricted industries, client has complied with all applicable industry-specific advertising regulations and all required disclosures are incorporated in the creative;
(e) For advertising content that includes a synthetic performer as defined under New York General Business Law § 396-b, client has incorporated all legally required disclosures, and client’s use of such content complies with all applicable state and federal laws governing AI-generated or AI-modified human likenesses in advertising.
This certification is made each time client launches a campaign and forms a material basis for Adlo's agreement to deliver the campaign.
13. BILLING, CAMPAIGN TYPES, AND PAYMENT TERMS
13.1 Campaign Types
Adlo offers two campaign types. An “Always On Campaign” is a campaign with no defined end date that runs continuously until paused or terminated by client. Always On Campaigns are billed upfront at launch for the first weekly period and then weekly thereafter on the same day of the week as the campaign start date. A “Fixed Flight Campaign” is a campaign with a defined start date and end date. Fixed Flight Campaigns are billed upfront at launch for the first monthly period and then on the monthly anniversary of the campaign start date for each subsequent period. A Fixed Flight Campaign with a total duration of thirty (30) days or fewer is billed in full upfront prior to campaign activation.
13.2 Always On Campaign — Weekly Billing
By activating an Always On Campaign, client authorizes Adlo to charge their payment method at launch and on a recurring weekly basis thereafter until the campaign is paused or terminated. Client may pause or terminate an Always On Campaign at any time through the Adlo dashboard. Upon pausing or termination, no further charges will be made. The current prepaid weekly period is non-refundable.
13.3 Fixed Flight Campaign — Billing
By activating a Fixed Flight Campaign, client authorizes Adlo to charge their payment method at launch and on each subsequent monthly anniversary for the duration of the flight. For example, a campaign launched on May 20 will be billed at launch for the first month and then on June 20 and on the same date of each subsequent month. Fixed Flight Campaigns terminate automatically on the defined end date.
If a Fixed Flight Campaign is cancelled by client prior to its defined end date, Adlo will calculate any available platform credit from the unused portion of the prepaid campaign service as of the cancellation date. Amounts attributable to services already delivered as of the cancellation date are non-refundable and non-creditable. Platform credits expire twelve (12) months from the date of issuance and may be applied to any future campaign. Refund requests in lieu of platform credits must be submitted in writing to hello@getadlo.com within thirty (30) days of cancellation.
13.4 Pricing and Fees
Client agrees to pay Adlo the cost-per-mille (CPM) rate(s) displayed or quoted through the platform at campaign setup. The CPM rate is a single, all-inclusive price for the Services, including without limitation DSP access, SSP and exchange costs, audience targeting, fraud protection, brand safety filtering, platform reporting, and support. Adlo does not itemize, disclose, or guarantee the internal allocation of the CPM rate among service components, and the allocation may vary by campaign, inventory source, audience segment, and market conditions, at Adlo’s sole discretion.
Client is paying for access to and use of the Services — including campaign management tools, targeting and optimization technology, reporting, and Adlo Studio — and not for a specific pass-through media cost or a guaranteed share of spend directed to any particular vendor, publisher, or inventory source.
Adlo reserves the right to modify CPM pricing or the Services’ fee structure at any time. Pricing or fee-structure changes apply on a going-forward basis for new or renewed campaigns and will not affect campaigns already invoiced.
13.5 Campaign Budget Modifications
Client may modify the daily budget of an active campaign at any time through the Adlo dashboard. Daily budget modifications take effect at the next billing date. Adlo does not guarantee delivery of increased budget amounts if campaign targeting parameters limit available inventory. Client may pause an Always On Campaign at any time, which stops future spend and future billing until the campaign is resumed by client.
13.6 Billing Cycle and Payment
Adlo accepts payment via major credit cards and ACH bank transfer processed through Stripe. By providing payment information and activating a campaign, client authorizes Adlo to charge their payment method at launch and on the recurring billing schedule described in Section 13.1. Adlo will provide a billing confirmation by email following each successful charge.
Adlo disclaims any and all liability with respect to, and client acknowledges Adlo is not responsible for: (i) any security or privacy breach related to client’s credit card or other payment method; (ii) any fees charged to client by client’s bank in connection with the collection of fees owed to Adlo; and (iii) any unauthorized use of client’s payment method by a third party.
Payments are processed by Stripe, a third-party payment processor. Client acknowledges that Stripe may collect, use, and retain transaction data in accordance with Stripe’s own terms of service and privacy policy, available on Stripe’s website, and that client’s use of Stripe’s payment processing is subject to those terms in addition to these Terms of Service.
13.7 Payment Failure
If payment fails for any reason including insufficient funds, expired payment method, or bank authorization failure, Adlo reserves the right to pause active campaigns until full payment is received. Adlo will notify client by email of any payment failure and provide a reasonable opportunity to update payment information. Adlo is not liable for campaign interruption or performance impacts resulting from campaign pauses attributable to payment failure. Accounts with repeated payment failures may be suspended at Adlo's sole discretion.
If client believes Adlo has billed client incorrectly, client must contact Adlo at hello@getadlo.com no later than ten (10) days after the date of the disputed charge in order to be eligible for a billing credit. Disputes raised after this window will not be eligible for credit.
Unpaid amounts not timely disputed are subject to a finance charge of one and one-half percent (1.5%) per month on the outstanding balance, or the maximum rate permitted by applicable law, whichever is lower, in addition to all reasonable costs of collection. Repeated late payment, in addition to repeated payment failure, may result in immediate suspension or termination of client’s account under Section 19.
13.8 No Penalty for Spend Reduction
Client may pause or terminate an Always On Campaign at any time with no penalty, minimum notice period, or fee. Client may not cancel a Fixed Flight Campaign after activation except as provided in Section 13.3. Adlo does not impose penalties or fees on clients who pause or reduce campaign activity. Individual client campaign decisions will not affect Adlo’s provision of services, platform access, or support responsiveness.
13.9 Subscription Cancellation
Client may terminate an Always On Campaign at any time through their Adlo dashboard or by contacting hello@getadlo.com. Because Always On Campaigns are billed upfront for each weekly period, no further charges will be made following termination. The current prepaid period is non-refundable. Platform credits for unused portions of Fixed Flight Campaign budgets are governed by Section 13.3.
14. INTELLECTUAL PROPERTY RIGHTS
Unless otherwise indicated, the Services are our proprietary property and all source code, databases, functionality, software, website designs, audio, video, text, photographs, and graphics on the Services (collectively, the "Content") and the trademarks, service marks, and logos contained therein (the "Marks") are owned or controlled by us or licensed to us, and are protected by copyright and trademark laws and various other intellectual property rights.
The Content and Marks are provided on the Services "AS IS" for your information and personal use only. No part of the Services and no Content or Marks may be copied, reproduced, aggregated, republished, uploaded, posted, publicly displayed, encoded, translated, transmitted, distributed, sold, licensed, or otherwise exploited for any commercial purpose whatsoever, without our express prior written permission.
Feedback. If client provides Adlo with any suggestions, recommendations, or other feedback relating to the Services (collectively, “Feedback”), client hereby assigns to Adlo all right, title, and interest in and to such Feedback, without attribution or compensation of any kind to client or any third party.
15. USER REPRESENTATIONS
By using the Services, you represent and warrant that: (1) you have the legal capacity and agree to comply with these Terms of Service; (2) you are not a minor in the jurisdiction in which you reside; (3) you will not access the Services through automated or non-human means, whether through a bot, script, or otherwise; (4) you will not use the Services for any illegal or unauthorized purpose; and (5) your use of the Services will not violate any applicable law or regulation.
If you provide any information that is untrue, inaccurate, not current, or incomplete, we have the right to suspend or terminate your account and refuse any and all current or future use of the Services.
16. ACCEPTABLE USE
In addition to the representations in Section 4 and Section 15, client will not, and will not permit any third party to:
(a) reverse engineer, decompile, disassemble, or otherwise attempt to derive the source code, underlying methodology, or algorithms of the Services;
(b) use any automated means, including bots or scrapers, to access or extract data from the Services, except as expressly permitted by Adlo’s API documentation;
(c) use the Services to build, or assist a third party in building, a product or service competitive with the Services, or otherwise use the Services for competitive benchmarking or analysis;
(d) copy, rent, lease, sell, sublicense, distribute, or create derivative works of any part of the Services or Adlo’s underlying technology;
(e) interfere with or disrupt the integrity or performance of the Services or attempt to gain unauthorized access to the Services, other client accounts, or Adlo’s systems; or
(f) represent or imply an affiliation with, endorsement by, or sponsorship of Adlo that does not exist.
17. CONFIDENTIALITY
“Confidential Information” means any non-public information disclosed by one party to the other that is designated as confidential or that reasonably should be understood to be confidential given the nature of the information and the circumstances of disclosure, including Adlo’s pricing methodology and fee allocation, platform technology, product roadmap, and business, financial, and marketing information, and client’s non-public campaign strategy and business information.
Each party will: (a) protect the other party’s Confidential Information using at least the same degree of care it uses to protect its own confidential information of similar nature, and in no event less than a reasonable degree of care; (b) use Confidential Information only to perform its obligations or exercise its rights under these Terms; and (c) not disclose Confidential Information to any third party other than its employees, contractors, or professional advisors who need to know it and are bound by confidentiality obligations at least as protective as those in this Section.
Confidential Information does not include information that: (i) is or becomes publicly available through no fault of the receiving party; (ii) was rightfully known to the receiving party prior to disclosure; (iii) is rightfully received from a third party without a duty of confidentiality; or (iv) is independently developed without use of or reference to the disclosing party’s Confidential Information. A party may disclose Confidential Information to the extent required by law or court order, provided it gives the other party reasonable advance notice where legally permitted.
This Section 17 survives termination of these Terms.
18. PRIVACY POLICY
We care about data privacy and security. Please review our Privacy Policy at getadlo.com/privacy. By using the Services, you agree to be bound by our Privacy Policy, which is incorporated into these Terms of Service.
In connection with delivering programmatic advertising services, Adlo may collect, process, and use campaign performance data, pixel behavioral data collected through client-installed retargeting pixels, account and billing information, and aggregated platform analytics. Adlo does not sell client data or campaign data to third parties. See our Privacy Policy for full details.
19. TERM AND TERMINATION
These Terms of Service shall remain in full force and effect while you use the Services. We may suspend or terminate your rights to use the Services at any time, for any reason, at our sole discretion, including for any use of the Services in violation of these Terms of Service.
Adlo reserves the right to suspend or terminate client accounts including without limitation in the following circumstances: (a) violation of these Terms of Service or Adlo's prohibited content policy; (b) submission of advertising content violating applicable law or third-party platform policies; (c) failure to make timely payment; (d) fraudulent activity or material misrepresentation; (e) campaign activity creating legal, regulatory, or reputational risk for Adlo; (f) violation of any industry-specific advertising regulation.
Upon suspension or termination for violation of these Terms of Service, Adlo is not obligated to refund charges for services already delivered. Unspent ad budget credits will be returned to client within thirty (30) business days of account termination except in cases of fraud or material misrepresentation. Adlo will provide notice of account suspension where reasonably practicable except in cases requiring immediate action.
20. DISCLAIMER OF WARRANTIES
THE SERVICES ARE PROVIDED ON AN AS-IS AND AS-AVAILABLE BASIS. YOU AGREE THAT YOUR USE OF THE SERVICES WILL BE AT YOUR SOLE RISK. TO THE FULLEST EXTENT PERMITTED BY LAW, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, IN CONNECTION WITH THE SERVICES AND YOUR USE THEREOF.
WITHOUT LIMITING THE FOREGOING, WE MAKE NO WARRANTIES OR REPRESENTATIONS ABOUT THE ACCURACY OR COMPLETENESS OF THE SERVICES' CONTENT, THE PERFORMANCE OF ANY ADVERTISING CAMPAIGN, THE AVAILABILITY OF PROGRAMMATIC ADVERTISING INVENTORY, THE ACCEPTANCE OF ANY CAMPAIGN BY THIRD-PARTY PUBLISHERS OR AD EXCHANGES, THE QUALITY OR ORIGINALITY OF AI-GENERATED CREATIVE CONTENT, OR THE RESULTS ACHIEVED BY ANY CAMPAIGN.
21. LIMITATION OF LIABILITY
IN NO EVENT WILL WE OR OUR DIRECTORS, EMPLOYEES, OR AGENTS BE LIABLE TO YOU OR ANY THIRD PARTY FOR ANY DIRECT, INDIRECT, CONSEQUENTIAL, EXEMPLARY, INCIDENTAL, SPECIAL, OR PUNITIVE DAMAGES, INCLUDING LOST PROFIT, LOST REVENUE, LOSS OF DATA, OR OTHER DAMAGES ARISING FROM YOUR USE OF THE SERVICES, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
EXCEPT WITH RESPECT TO (A) YOUR INDEMNIFICATION OBLIGATIONS UNDER SECTION 22, (B) A PARTY’S BREACH OF ITS CONFIDENTIALITY OBLIGATIONS UNDER SECTION 17, (C) A PARTY’S LIABILITY FOR FRAUD, GROSS NEGLIGENCE, OR WILLFUL MISCONDUCT, (D) A PARTY’S LIABILITY FOR DEATH OR PERSONAL INJURY, OR (E) A PARTY’S VIOLATION OF THE OTHER PARTY’S INTELLECTUAL PROPERTY RIGHTS, AND NOTWITHSTANDING ANYTHING TO THE CONTRARY CONTAINED HEREIN, OUR AGGREGATE LIABILITY TO YOU FOR ANY CAUSE WHATSOEVER, REGARDLESS OF THE FORM OF THE ACTION, WILL AT ALL TIMES BE LIMITED TO THE GREATER OF (I) THE AMOUNT PAID BY YOU TO US DURING THE SIX (6) MONTH PERIOD PRIOR TO THE CAUSE OF ACTION ARISING, OR (II) ONE HUNDRED DOLLARS ($100).
Adlo is not liable for: (a) lost profits or lost business opportunities attributable to campaign performance; (b) damages attributable to third-party DSP or ad exchange failures or policy changes; (c) damages attributable to client's failure to comply with industry-specific advertising regulations; (d) third-party intellectual property claims arising from client-submitted or AI-generated creative content.
22. INDEMNIFICATION
You agree to defend, indemnify, and hold us harmless, including our subsidiaries, affiliates, and all of our respective officers, agents, partners, and employees, from and against any loss, damage, liability, claim, or demand, including reasonable attorneys' fees and expenses, made by any third party due to or arising out of:
(a) your advertising content including any claim that such content infringes third-party intellectual property rights, violates applicable advertising regulations, or constitutes false or misleading advertising;
(b) your violation of any industry-specific advertising regulation including but not limited to Fair Housing Act violations, FTC violations, FINRA violations, SEC violations, CFPB violations, COPPA violations, and state privacy law violations;
(c) your targeting parameters including any claim that such parameters constitute discriminatory advertising under the Fair Housing Act, Equal Credit Opportunity Act, or employment discrimination laws;
(d) your failure to obtain required consents for pixel data collection from website visitors;
(e) your breach of these Terms of Service or any representation or warranty made herein;
(f) your use of the Services in violation of applicable law.
This indemnification obligation survives termination of your account and these Terms of Service.
23. DISPUTE RESOLUTION
Governing Law
These Terms of Service shall be governed by and defined following the laws of the State of Georgia. Adlo LLC and yourself irrevocably consent that any dispute which may arise in connection with these terms shall be subject to the jurisdiction of the courts of Georgia.
Binding Arbitration
Any dispute arising out of or in connection with these Terms of Service, including any question regarding its existence, validity, or termination, shall be referred to and finally resolved by binding arbitration administered by the American Arbitration Association (AAA) under its Commercial Arbitration Rules. Arbitration shall be conducted in Atlanta, Georgia. The arbitrator's decision shall be final and binding and may be entered as a judgment in any court of competent jurisdiction.
Class Action Waiver
You waive any right to bring claims against Adlo as a class action, collective action, or representative action. All disputes must be brought in your individual capacity only.
Exceptions
Either party may seek injunctive or other equitable relief in any court of competent jurisdiction to prevent irreparable harm pending arbitration.
24. MARKETING REFERENCE, CASE STUDIES, AND LICENSE TO ADVERTISING CONTENT
Client hereby grants Adlo a non-exclusive, worldwide, royalty-free, sublicensable license to access, copy, use, modify, and reproduce client’s advertising creative and campaign content submitted to or generated through the Services (“Ad Content”) solely for purposes of: (i) providing, maintaining, and operating the Services; (ii) ad review, fraud prevention, and brand safety and compliance monitoring; (iii) testing and improving Adlo’s platform, including Adlo Studio and related AI creative tools; and (iv) as otherwise described in these Terms. This license does not affect client’s ownership of Ad Content as set forth in Section 7, and does not include the right to use Ad Content in Adlo’s own marketing or promotional materials, which remains governed by the license below.
By creating an account and using the Services, you grant Adlo LLC a non-exclusive, royalty-free license to identify your business as an Adlo customer for marketing and promotional purposes. Such references may include your company name and general description of your industry or use case in Adlo's website, marketing materials, investor presentations, press releases, and sales collateral.
Adlo will not disclose specific campaign performance metrics, advertising spend amounts, or other confidential business information without your prior written consent.
You may withdraw this license at any time by providing written notice to hello@getadlo.com. Withdrawal takes effect within thirty (30) days of receipt and applies to future marketing materials. Adlo is not required to recall or destroy existing materials containing references made prior to withdrawal.
For featured case studies, testimonials containing specific performance data, or use of your company logo, Adlo will seek your separate written consent prior to publication.
25. MODIFICATIONS TO TERMS OF SERVICE
Adlo reserves the right to modify these Terms of Service at any time. For material changes, Adlo will provide notice by email to the address associated with your account or by prominent notice on the platform at least thirty (30) days before changes take effect.
Your continued use of the Services after the effective date of modifications constitutes acceptance of the modified Terms of Service. If you do not agree to modified terms, you must discontinue use of the platform before the effective date of changes.
26. DIGITAL MILLENNIUM COPYRIGHT ACT (DMCA) NOTICE AND POLICY
We respect the intellectual property rights of others. If you believe that any material available on or through the Services infringes upon any copyright you own or control, please immediately notify our Designated Copyright Agent using the contact information provided below.
Designated Copyright Agent: Adlo LLC | Attn: Copyright Agent | hello@getadlo.com | getadlo.com
Upon receipt of a notification that complies with the DMCA, we will take whatever action, in our sole discretion, we deem appropriate, including removal of the challenged content from the Services.
27. MISCELLANEOUS
These Terms of Service and any policies or operating rules posted by us on the Services constitute the entire agreement and understanding between you and us. Our failure to exercise or enforce any right or provision of these Terms of Service shall not operate as a waiver of such right or provision.
These Terms of Service operate to the fullest extent permissible by law. We may assign any or all of our rights and obligations to others at any time. We shall not be responsible or liable for any loss, damage, delay, or failure to act caused by any cause beyond our reasonable control.
If any provision or part of a provision of these Terms of Service is determined to be unlawful, void, or unenforceable, that provision or part of the provision is deemed severable from these Terms of Service and does not affect the validity and enforceability of any remaining provisions.
There is no joint venture, partnership, employment, or agency relationship created between you and us as a result of these Terms of Service or use of the Services.
28. CONTACT US
In order to resolve a complaint regarding the Services or to receive further information regarding use of the Services, please contact us at:
Adlo LLC
hello@getadlo.com
getadlo.com
29. FORCE MAJEURE
Adlo shall not be liable for any failure or delay in performance of its obligations under these Terms of Service arising from causes beyond Adlo's reasonable control, including but not limited to:
(a) Acts of God including earthquakes, floods, fires, and natural disasters;
(b) Internet or telecommunications infrastructure failures not attributable to Adlo's own systems;
(c) Third-party demand-side platform, supply-side platform, or ad exchange outages, failures, or policy changes;
(d) Pandemic, epidemic, or public health emergency declared by governmental authority;
(e) Government actions, regulations, sanctions, or orders including changes to programmatic advertising regulations;
(f) Cyberattacks, distributed denial of service attacks, or security incidents affecting Adlo's infrastructure or third-party providers;
(g) Labor disputes, strikes, or workforce unavailability beyond Adlo's control;
(h) Any other event or circumstance beyond Adlo's reasonable control.
In the event of a force majeure event, Adlo will provide prompt notice to affected clients and will use commercially reasonable efforts to resume services as quickly as practicable. Force majeure events do not relieve client of payment obligations for advertising spend already incurred and earned by Adlo prior to the force majeure event.
30. DATA RETENTION AND DELETION
Data Retention. Adlo retains client account data, campaign data, and performance analytics for a period of twenty-four (24) months following account termination or the last active campaign, whichever is later. Adlo retains aggregated, anonymized campaign performance data indefinitely for platform improvement purposes.
Deletion Requests. Upon account termination, client may request deletion of their personal account data by submitting a written deletion request to hello@getadlo.com. Valid deletion requests must include sufficient information to verify the client's identity and account ownership. Adlo will delete or anonymize personal account data within sixty (60) days of receipt of a valid deletion request, subject to the following exceptions:
(a) Data subject to a legal hold, regulatory investigation, or active dispute will be retained until resolution;
(b) Billing and transaction records required by applicable law or tax regulations will be retained for the legally required period;
(c) Aggregated, anonymized data from which individual identity cannot reasonably be determined is not subject to deletion.
California Residents. California residents have additional rights under the California Consumer Privacy Act (CCPA) including the right to know what personal information is collected, the right to delete personal information, and the right to opt out of the sale of personal information. Adlo does not sell personal information. To exercise CCPA rights, contact hello@getadlo.com.
Pixel Data. Client is responsible for any deletion obligations arising from data collected through client-installed retargeting pixels. Adlo will remove pixel tracking data associated with a client's account upon receipt of a valid deletion request.
31. EXPORT CONTROLS
Client represents and warrants that client is not, and no person or entity that client permits to access the Services on client’s behalf is: (a) named on any list of sanctioned or restricted parties maintained by the U.S. Department of the Treasury’s Office of Foreign Assets Control or any other applicable governmental authority; or (b) located in, organized under the laws of, or ordinarily resident in any country or territory subject to comprehensive U.S. trade or economic sanctions. Client will comply with all applicable import, export, re-export, and economic sanctions laws and regulations in its use of the Services.
© 2026 Adlo LLC. All rights reserved. | hello@getadlo.com | getadlo.com/terms | Last updated August 17, 2026