Programmatic Advertising for Small Businesses

Where Adlo fits

Adlo doesn't replace Google or Facebook. It covers what they miss.

Every customer follows roughly the same path, from first noticing they need something to actually buying it. Google and social each cover one stretch of that path. Pick each one below to see where it works — and where Adlo fills the gaps.

NeedSomething breaks or changes

LookingThey start searching around

ComparingWeighing a few options

BuyingThey call, book, or order

ReturningThey come back later

Google and social: one moment eachAdlo: every step along the way

The rest of the internet

People spend most of their time online somewhere other than Google and Facebook.

Search and social are worth running. They just cover one slice of the day. The rest of it happens on news sites, weather apps, recipe blogs, streaming TV, online video, and podcasts — and that is where Adlo puts your ads.

61%of time online happens outside the big platforms

39%happens inside them

Where Adlo runs your adsThe big platforms

Source: The Trade Desk Sellers and Publishers Report, 2024.

Choosing your audience

Three ways to decide who sees your ad.

Doing any one of these used to mean hiring an agency or signing an enterprise contract. In Adlo they are three choices inside the same campaign. Use one, or use all three together.

01

Draw a circle on a map. Advertise inside it.

Pick your service area, a neighborhood, a stadium on game day, a business district, or the block your competitor sits on. People inside that circle see your ad. People outside it don't.

You aren't paying to reach the whole metro. You're paying to reach the streets your customers are actually on. The industry calls this geofencing.

Your service areaEvent venueCompetitor locationBusiness district

A good size to start5 miles

02

Pick the kind of person you want to reach.

Homeowners. Parents. Ages 30 to 55. Business owners. People who are shopping for a new roof right now. Stack a few of these together and your ad only runs in front of that group.

You don't need to reach everyone. You need to reach the people who might actually buy.

Homeowners Small business owners Planning a remodel Frequent travelers Ages 30–55 Business decision-makers Home improvement Local dining Ready to buy now

03

Follow up with people who visited your website.

Most people who land on your website leave without calling or buying. Paste a small piece of Adlo code (the pixel) into your site, and your ads keep finding those visitors as they go about the rest of their day. The industry calls this retargeting.

This one needs website traffic to work. Around 150 visitors a day is the point where there are enough people to follow up with consistently. If you aren't there yet, start with the map and the audience options above — those work at any traffic level — and switch this on as your site grows.

These are the warmest people you have. They already found you once.

One visit becomes several more chances. The pixel remembers the people who left before they were ready.

1They visit your websiteSomeone looks around your site, then leaves without calling or buying.

2The Adlo pixel remembersThat visitor is added to your own follow-up list. Only you can advertise to it.

3Your ads find them againThey see your business again on the sites and apps they already use.

4They come back readySeeing you a few more times brings them back when they are ready.

They land on your site again, and the cycle starts over.

AI campaign help

You don't have to know what the numbers mean.

Adlo watches your campaign while it runs and tells you, in plain English, what is going well, what isn't, and what to do about it. Nothing to decode. No report to wait for.

It is like having a media buyer looking over your shoulder. Adlo tells you what it sees and what it would change. You decide whether to do it.

Programmatic Pricing, Finally Transparent.

One Price. No Contract. No Gotchas.

Adlo will never
charge you extra for:

DSP Access
SSP/Exchange Fees
Fraud Protection
Audience Targeting
Data & Reporting
Pixel & Conversion Tracking

See how far your budget can go with Adlo → Launch in 10 minutes

Your ads

You already have the content, use it on Adlo!

The graphics and videos you already run on Google and Facebook work here too. Resize them, upload them, launch.

Your ad hereCedar & PineShop now

01

Start with what you have

Reuse the graphics, photos, and videos your business already puts out. There is no need to start from scratch.

Cedar & PineLandscape Cedar & PineVertical Cedar & PineMobile

02

Make the other sizes

Websites and apps use a handful of standard ad sizes. Adlo makes the same ad in each one so it can run in more places.

Your business briefLocal coffee. Fresh roast. Neighborhood delivery.

→

Cedar & PineCreated in Adlo Studio

03

Nothing to start from?

Describe your business in a sentence or two and Adlo Studio builds a starting set for you.

Use what you have. Make the other sizes. Launch.

Common questions

Clear answers before you start.

What is programmatic advertising, exactly?

It is how ads get bought and placed on ordinary websites and apps — automatically, in the fraction of a second a page loads, based on who is looking at it. Big brands have advertised this way for years. Adlo is that same system, without the agency and the enterprise contract.

Does Adlo replace Google Search?

No. Google is where people go once they already know what they want. Adlo reaches them before that moment and after it, on the news sites, apps, and streaming services they use the rest of the day.

Does Adlo replace Facebook or Instagram?

No. Those ads only run while someone is inside those apps. Adlo runs everywhere else people spend time online.

What is geofencing?

Drawing a circle on a map and advertising only inside it. That circle can be your service area, a neighborhood, an event venue, a business district, or a competitor's block.

Can I target customers based on their interests?

Yes. You can stack things like homeowners, ages 30 to 55, business owners, or people actively shopping for what you sell, so your ad only runs in front of that group.

How does retargeting work?

You paste a small piece of Adlo code (the pixel) into your website. Anyone who visits gets added to a list only you can advertise to, and your ads keep reaching them elsewhere online. You need roughly 150 visitors a day for this to run consistently. Below that, start with location and interest targeting and switch retargeting on as your traffic grows.

What does the AI assistant do?

It watches your campaign while it runs and tells you in plain language what to change — how fast you are spending, which audience is responding, which ad is working, how often people are seeing it, what it is costing, where it is running, and how many calls or sales came in.

Does the AI assistant change my campaign automatically?

No. It tells you what it would do. You decide whether to do it.

Can I use the same creative I use on social media?

Usually, yes. Upload the image or video you already trust, then add a few more sizes when you want your ad to run in more places.

Do I have to use AI-generated creative?

No. Use your own. Adlo Studio is there if you want help with ideas or extra sizes.

Is there a minimum budget?

No minimum to open an account. To learn anything useful from a campaign, plan on at least $500 over about 30 days.

Reach customers beyond search and social.

Adlo doesn't replace Google or Facebook. It covers what they miss.

People spend most of their time online somewhere other than Google and Facebook.

Three ways to decide who sees your ad.

Draw a circle on a map. Advertise inside it.

Pick the kind of person you want to reach.

Follow up with people who visited your website.

You don't have to know what the numbers mean.

Six steps. Ten minutes.
Then you're live.

One Price. No Contract. No Gotchas.

You already have the content, use it on Adlo!

Start with what you have

Make the other sizes

Nothing to start from?

Clear answers before you start.

Go where your customers already are.

Reach customers beyond search and social.

Adlo doesn't replace Google or Facebook. It covers what they miss.

People spend most of their time online somewhere other than Google and Facebook.

Three ways to decide who sees your ad.

Draw a circle on a map. Advertise inside it.

Pick the kind of person you want to reach.

Follow up with people who visited your website.

You don't have to know what the numbers mean.

Six steps. Ten minutes.Then you're live.

One Price. No Contract. No Gotchas.

You already have the content, use it on Adlo!

Start with what you have

Make the other sizes

Nothing to start from?

Clear answers before you start.

Go where your customers already are.

Six steps. Ten minutes.
Then you're live.