For consultants & fractional CMOs

Recommend the channel. Stay strategic.

Give clients enterprise-grade programmatic execution with transparent pricing. No contracts, no minimums, and no ad-ops burden landing on you. Clients control their own spend.

Client view
Client campaigns
Awareness, retargeting, recruiting, market tests
Live
Workflow
Clients build, fund, and launch directly
Direct
Reporting
Spend, delivery, and results, no mystery markups
Ready
75¢
To publisher media
$0
Minimums & contracts

The execution gap

Strategy is only valuable when clients can execute it.

Consultants identify the right audience, market, and media opportunity. Clients stall because programmatic sits behind agencies, minimums, contracts, and operational complexity.

Good plans stall

The strategy is clear, but the client has no practical way to turn it into a live campaign this quarter.

Platforms add friction

Demos, contracts, minimums, and DSP setup make even a focused market test feel impossible.

Ad ops changes the job

You were hired for strategy, not trafficking, billing reconciliation, and vendor coordination.

What changes with Adlo

An execution layer you can recommend.

Adlo gives clients a practical path from media strategy to transparent programmatic execution, without the operational burden shifting to you.

No ad-ops burden

Recommend programmatic without managing trafficking, DSP setup, reporting infrastructure, or vendor coordination.

What this looks like: You define the play; the client launches it in Adlo. Your calendar stays full of strategy work, not trafficking tickets.

No contracts or minimums

Clients launch campaign by campaign: no retainers, no long commitments, no revenue-share entanglements.

What this looks like: A growth-stage client runs a four-week market test without signing anything longer than the campaign itself.

Transparent pricing

One clear platform fee, with 75¢ of every dollar reaching publishers. Your recommendation stays clean.

What this looks like: When the client asks where the budget went, the answer is on the dashboard, not buried in a media invoice.

Enterprise-grade access

Clients get modern open-web capabilities: targeting, formats, and reach, without an agency of record.

What this looks like: The same exchanges and audience precision the big platforms use, available on a single-campaign budget.

How it works

Three steps. No ad-ops detour.

You keep the advisory seat. Clients control their own spend. Adlo provides the infrastructure.

01

Recommend the channel

Identify where programmatic fits the client's growth strategy. The part you already do best.

02

The client launches

The client builds, funds, and publishes the campaign directly in Adlo, in about ten minutes.

03

Track performance clearly

You and the client share one transparent view of spend, delivery, and results.

Client moments

Where you can confidently recommend Adlo.

Reach for Adlo when a client needs a cleaner path to test or scale open-web advertising.

Market expansion

Test new regions, service areas, or audiences with a contained budget.

Retargeting

Stay visible to site visitors after they leave, across the open web.

Recruiting

Support hard-to-fill roles beyond the job boards.

Events

Promote conferences, launches, open houses, and seasonal pushes.

B2B awareness

Keep professional audiences warm between sales cycles.

Local demand

Add a practical open-web channel beyond search and social.

Consultant-friendly by design

Keep the advisory relationship clean.

Clients get a direct path to execution while you stay focused on strategy, positioning, and performance interpretation.

You never have to become the media buyer.

Clients fund and control their own campaigns. Adlo provides the infrastructure. You keep the strategic seat, with no revenue share, no markup to explain, and no platform operations on your plate.

75¢
Of every dollar reaches publishers
$0
Minimum spend, no contracts
~10 min
From build to live campaign

Ready when you are

A cleaner path to programmatic for your clients.

Recommend Adlo when clients need transparent campaign execution without contracts, minimums, or agency complexity.

No contracts
No minimums
Transparent pricing
75¢ reaches publishers