For two decades, programmatic advertising was reserved for Fortune 500 budgets and enterprise agency relationships. That window has closed. Here's what's actually happening in the market right now, and what it costs you to ignore it.
Banner, video, native, popunder. Each one shows up differently, costs differently, and converts differently. Picking the wrong format is the most common reason campaigns underperform — and the easiest to fix.
The difference between a $500 campaign that converts and a $5,000 campaign that doesn't is almost always targeting. Here's how to think about who you're trying to reach — and how to reach them without wasting half your budget.
Plug in what you're spending now and where, and we'll show you the equivalent on Adlo. Designed to send up the chain — your finance lead can open the link and check the math themselves.
A breakdown of where your media budget actually goes when an agency is in the middle, and what it would look like if they weren't.
A decade ago programmatic required $50K minimums and an agency. Today you can run a campaign for $15 a day, on your own. Here's what changed.
If you've ever nodded along to "DSP" and "CPM" without being sure what either meant, this is the article that fixes that.
Launch your first campaign in under ten minutes. No agency contracts, no minimum commitments, daily spend starts at $15.
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