Programmatic advertising depends on several coordinated services: auction access, audience targeting, fraud protection, brand-safety controls, optimization, reporting, creative tools, and support.
Those services are often sold through separate contracts or added to invoices as separate line items. Adlo takes a simpler approach: one all-inclusive customer price for the campaign.
One number customers can reconcile.
The campaign dashboard uses the complete amount the customer paid when calculating performance. Spend, impressions, and CPM therefore reconcile directly: total customer spend divided by impressions, multiplied by 1,000.
This keeps reporting useful for marketing and finance teams without exposing internal vendor reconciliation or operational accounting.
What is included.
Adlo pricing includes DSP access and bidding, exchange costs, audience targeting, fraud protection, brand-safety controls, reporting and exports, creative tools, and support. There is no second invoice for these core services.
What to compare.
When evaluating a programmatic platform, compare the complete customer price, the impressions delivered, the resulting CPM, the quality of targeting and inventory, reporting clarity, and the ability to pause or adjust a campaign.
That produces a practical comparison based on the results a customer can actually see and verify.