Dashboard / New campaign
Unsaved setup
1

Campaign basics

Name the campaign, choose the campaign type, and choose the media format.

AI Campaign autofill Beta i
Describe the goal, and Adlo will draft industry-aware settings plus plain-English launch expectations.
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Campaign type iSingle select
Ad format iSingle select
2

Audience targeting

Geography is required. Everything else is optional.

Geography iRequired

Ads can run across the United States, Canada, and Mexico.

Selected geography
Currently eligible across the United States, Canada, and Mexico.
Use the chips below to confirm exactly what will be sent at launch.
USCanadaMexico
Audience Core iStandard
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Household income iPlanning
Core Segments iStandard
Premium Segments iComing soon
In-market buyersReach people showing stronger purchase intent for categories like auto, home services, finance, and travel.
Household signalsLayer household attributes when a campaign needs more precision than standard interests.
B2B rolesTarget professional audiences for software, recruiting, education, and service offers.
High-value audiencesUse richer audience data when the conversion value justifies paying more to reach the right people.
Devices iOptional
3

Creative

Choose approved media from your Adlo library or upload files from your computer.

No approved media is selected yet.
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This preloads from your business profile when available.

One-time website setup
Retarget people who already visited your site
Install the Adlo website snippet once. Adlo will build a reusable visitor pool for this account, then use that pool when this retargeting campaign launches.
Checking pixel status...
Retargeting works best after the visitor pool reaches 100+ people. Prospecting and geofencing campaigns can help build that pool faster.
4

Budget and schedule

Set daily spend and choose whether this runs continuously or for a fixed flight.

Schedule i
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Launches start today. Drafts can be launched later.

Daily spend i
$100/day
$15$1,000 slider
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CPM strategy i
CPM quick note: CPM is the price per thousand impressions. Adlo can use a controlled ceiling above the target CPM to compete for more eligible auctions, while the daily spend cap still limits total spend.
Daily spend$100
Weekly spend$700
Monthly pace$3,000
First bill today$700
Target CPM$3.00
Temporary delivery ceiling$4.50
Estimated impressions/day26,667
Estimated reach/day12,121

Estimates are planning ranges based on budget, target CPM, geography, format, devices, and audience filters. The temporary ceiling can help Adlo win eligible auctions, but daily spend stays capped.

5

Payment and launch

Save a payment method, collect the launch charge, then turn the campaign on in Adlo.

Payment method
Secure payment details
Saved for launch and future renewals.
Encrypted by Stripe

Private and secure. Payment details are handled by Adlo's secure payment processor and are never stored on Adlo servers. The first bill is charged today when the campaign launches.

Pre-launch checklist
At launch, the first charge is collected immediately and the campaign starts today. Not ready today? Save the campaign as a draft instead.
Ready when the checklist is green.
You can launch here or from the summary on the right.